Firm style is the basis for the organization and guarantees its development.
Branding ( corporate ) establishment stages .
- Market analysis and target consumers ( the current status of the brand , if it exists ) - branding research
- Planning ( brand essence of the design , strategy and management) – Brand planning
- Brand building (creation of visual and verbal identity system , brand image design , brand creation documentation system ) – Brand building
- Brand promotion ( building a strong relationship between consumers and brands through powerful marketing system ) – Brand communications
- Brand monitoring and evaluation of the effectiveness of actions – brand assessment.