The purpose of branding - the creation of a clear brand identity and a clear direction of the communications.

Firm style is the basis for the organization and guarantees its development.

Branding ( corporate ) establishment stages .

  • Market analysis and target consumers ( the current status of the brand , if it exists ) - branding research
  • Planning ( brand essence of the design , strategy and management) – Brand planning
  • Brand building (creation of visual and verbal identity system , brand image design , brand creation documentation system ) – Brand building 
  • Brand promotion ( building a strong relationship between consumers and brands through powerful marketing system ) – Brand communications 
  • Brand monitoring and evaluation of the effectiveness of actions – brand assessment.